VF Stock Rises on Stronger-Than-Expected Earnings

Shares of VF Corporation surged 12.6% after the footwear and apparel giant reported fiscal first-quarter results that exceeded bottom-line expectations. Revenue held steady at $1.77 billion, outperforming analyst estimates of $1.7 billion, while gross margins expanded to 53.9% from 51.2%—a sign of improving cost controls.

The Vans brand continued to drag, with sales down 15%, but strength in Timberland (+11%) and The North Face (+6%) offset declines. CEO Bracken Darrell emphasized progress in VF's turnaround strategy, citing margin improvements and disciplined cost management.

Market reaction reflects renewed confidence in the company's ability to stabilize after prolonged weakness in consumer discretionary demand. The earnings beat comes as investors scrutinize discretionary spending trends for signals about broader economic resilience.